Course Description: This course will provide an overview of the social media landscape and its role in modern marketing. Students will learn about the various social media platforms, techniques for building a strong online presence, and strategies for using social media to increase brand awareness, engage with customers, and drive business results. The course will cover topics such as word-of-mouth and viral marketing, blogging, social media marketing projects, Twitter and Facebook tactics, LinkedIn branding, ethics, security, privacy, and policy, and mobile social media. Students will also learn how to effectively use video, photo, and audio sharing platforms, Facebook for business, social gaming, and virtual currency.
Course Outline:
Introduction to Social Media Marketing
·
Overview of social media marketing
·
Evolution of social media platforms
·
Benefits of social media marketing
Word of Mouth and Viral Marketing
·
Understanding word of mouth marketing
·
Creating viral marketing campaigns
·
Building brand advocates
Get Friends, Fans, Followers
·
Techniques for building a strong online presence
·
Building a community of followers
·
Leveraging social proof
Blogs (compare to websites)
·
Understanding blogs
·
Creating and maintaining a blog
·
Comparing blogs to traditional websites
Social Media Marketing Project
·
Developing a social media marketing plan
·
Executing a social media marketing campaign
·
Measuring success and ROI
Twitter Techniques and Tactics
·
Using Twitter for business
·
Understanding Twitter algorithms
·
Creating engaging tweets
Facebook, White Label, Color, Other
·
Understanding Facebook's algorithm
·
Creating a Facebook page
·
Customizing Facebook pages
Using Twitter as a Research Tool
·
Using Twitter for market research
·
Conducting competitor analysis
·
Analyzing customer sentiment
Online Income Sources
·
Monetizing social media channels
·
Affiliate marketing
·
Sponsored posts
Online Radio Station, Chatroom
·
Understanding online radio
·
Creating and hosting an online radio station
·
Building a chatroom community
LinkedIn + Brand You
·
Building a professional LinkedIn profile
·
Developing a personal brand
·
Leveraging LinkedIn for business
Ethics, Security, Privacy, and Policy
·
Understanding ethical considerations in social
media marketing
·
Ensuring privacy and security
·
Developing a social media policy
Video / Photo / Audio Sharing (YouTube, Flickr,
Podcasting)
·
Understanding video, photo, and audio sharing
platforms
·
Creating engaging video, photo, and audio
content
·
Distributing and promoting content on these
platforms
Facebook for Business
·
Using Facebook Ads
·
Creating engaging Facebook posts
·
Analyzing Facebook insights
Mobile Social
·
Understanding mobile social media platforms
·
Developing mobile-friendly content
·
Utilizing mobile marketing tactics
Social Gaming, Virtual Currency
·
Understanding social gaming
·
Leveraging social gaming for business
·
Monetizing virtual currency
Effectively Utilize Multiple Forms of Social Media
·
Understanding cross-platform social media
marketing
·
Developing a social media marketing strategy
·
Maximizing the impact of social media efforts
Course Wrap-up
·
Review of key concepts
·
Final project presentations
· Discussion of future trends in social media marketing
0 Comments